Maximising Property Sales: The Impact of Home Staging & Open House Strategies
When selling a property, the deciding factor often comes down to the buyers’ ability to picture their lives in the space and envision their dream home coming to life. It’s more than just bricks, beams, windows and doors; property viewings have to evoke instant emotional connections, making home staging critical to successful property sales.
In this blog, we explore the transformative power of home staging, the allure of a well-styled new build, and the strategic advantage of hosting open houses.
The Magic of Home Staging
When selling a home, you're not merely selling walls and a roof; you're selling a lifestyle. Home staging is the brush you use to paint that picture. It goes beyond cleaning and decluttering; it's about creating a mood.
Emotional Connection: Staged homes are set up to evoke feelings of comfort and aspiration. When buyers walk in, they should be able to picture themselves in the space and feel instantly at ease.
Visualising the Space: A furnished home helps buyers visualise themselves living there, making it more than an abstract space, as it becomes a tangible future.
Maximising Value: Studies have shown that staged homes can sell for 6-10% above the asking price, proving that the right presentation turns into real advantage.
Speedier Sales: Staged homes spend 73% less time on the market, leading to quicker sales and fewer days of uncertainty.
Sarah’s Tips for Home Staging:
“While it might feel counter-intuitive to delivering a ‘homely’ space, it can be beneficial to remove any personal or trendy items during Home Staging; opting for more timeless, neutral finishes. This will allow potential buyers to better visualise their personality in the space, removing any eye-catching elements that may distract.”
The Impact of Styled New Builds
New builds present a unique opportunity: a blank canvas! Styling your new build home for sale offers many benefits, including:
Highlighting Potential: Furnishings and décor can highlight architectural features and layout benefits, showing off the property’s full potential.
Setting the Standard: New builds styled with contemporary trends set a benchmark, attracting buyers looking for turn-key solutions - homes that are ready to live in without the need for further modifications or updates.
Defining Spaces: Thoughtful styling can define areas within an open-plan, helping buyers understand how they can utilise different spaces.
Sarah’s Tips for Styling New Builds:
“When working with a blank canvas, a great way to add instant interest is by layering textures and materials. Don’t be afraid to mix materials like wood, metallics, ceramics, and textiles to add depth and dimension to the interior. This curated approach will feel deliberate and elegant, without overwhelming the space with excess personality or unnecessary adornments.”
New Build Homes by Barratt Homes In Buckinghamshire
The Strategy of Open Houses
Open houses are a fantastic property sales tool; welcoming potential buyers to immerse themselves in the space, giving ample opportunity to stage the space for the occasion.
Building Buzz: They create a sense of event around your listing, generating buzz in the market.
Group Dynamics: When buyers see others interested, it can spark a sense of urgency and competition.
Real-Time Feedback: Hosting an open house provides immediate feedback from potential buyers, offering valuable insights for both sellers and agents.
Sarah’s Tips for Open Houses:
“Never forget that potential buyers will experience the space with all of their senses, from the moment they arrive. Consider the curb appeal, scents, audio and temperature of the space, as well as the visual elements.
Open windows, ambient music, flickering candles, freshly cut flowers and a beautifully mowed lawn can all make a significant difference to the first impressions you’re making.”
Learn from the Experts
While we've covered the essentials, there's always more to learn. Kingshills Estate Agents explore what buyers are looking for from an insider's perspective. Gain additional insights by diving into their expert content.
Ready to Transform Your Property?
Whether it's breathing new life into an existing home, styling a new build to perfection, or showcasing your listing through an open house, the right strategy makes all the difference.
If you're ready to elevate your property's appeal and turn listings into sales, contact us today - our expertise in staging and styling might just be the cornerstone of your selling strategy.
